![]() ![]() If you recommend the wrong product or it doesn’t work as anticipated, they will think they went to the wrong place.” Providers should also recognize that customers have lifetime value, says Garver, and pain management products are a new category that can pave the way to maximize that value for providers. “Providing that relief means steering them to the right product. “Consumers are looking for relief,” says Matt Garver, Brownmed’s director of marketing. There is a built-in demand in any provider’s core customer base for example, neuropathy is a side effect for about 50 percent of diabetics, she says. Tighter controls on prescription pain medicines, not to mention the downsides of possible complications and addiction, are leading baby boomers to look for alternative types of pain relief, says Mariah Griffith, vice president, sales and marketing, BioMedical Life Systems, Inc. The opportunity is to win them over with exceptional customer service, says Baumhover. New customers are also good prospects to buy other products. “By carrying and marketing a variety of pain management products, you are likely to bring these new types of customers into the store,” says Baumhover. Pain affects people of all ages, from middle-age boomers to young adults to teens and even children. New customers may also come into a provider’s location seeking pain management products. The LaserTouchOne incorporates laser therapy and electrical stimulation to ease pain for the user ![]()
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